Aura

charm & timeless elegance

In the heart of Vathy, where the tradition of Ithaca meets the understated elegance of the Ionian, AURA is not just a store, it’s a story passed down through generations.

With nearly three decades of continuous operation, AURA stands as the oldest retail store in Vathi, and a destination filled with aesthetic harmony, quality, and authenticity.

The store was founded by Aura, a woman of innate style and a passion for Greek materials and local craftsmanship. Today, her son Thomas carries the torch, breathing new life into the business without compromising the essence of their family philosophy. At AURA, you won’t simply find clothing and accessories, you’ll discover stories woven with care, pieces that blend tradition with modern design, and materials that carry the warmth of the Ionian sun and sea salt in every thread.

The collection features clothing, accessories, footwear, and carefully selected travel essentials, all with a strong focus on Greek raw materials, local production, and a sustainable ethos. Organic cotton, fine linen, and luxurious silk are the foundation of each creation, embracing the body with natural elegance and ease.

Guided by warm, personal service, every visit to AURA is an experience of true hospitality. The team is always ready to dedicate time to every visitor, offering thoughtful suggestions and sharing the island’s magic through a unique sense of style.

With a curated selection of authentic brands such as Crocs, Ipanema, Rider, Cartagio, Reef, Plakton, Ble, Verde, along with a range of Greek designers that celebrate both tradition and innovation, AURA brings together comfort and design, style and substance.

Whether you’re looking for a special garment, a comfortable pair of sandals, or an elegant keepsake from Ithaca, AURA welcomes you to experience authentic island hospitality, through style.