Shopping in Ithaca

Ithaca’s marketplace is a vibrant blend of traditional charm and contemporary flair. In the heart of the capital, Vathy, the narrow streets exude an authentic atmosphere where small family-run shops and artisan boutiques bring local heritage to life. Each store tells a unique story—offering everything from select local products to thoughtfully curated souvenirs—inviting visitors to explore the island’s cultural richness and heartfelt hospitality.