SW Luxury Weddings

weddings inspired by the Ionian light

SW Luxury Weddings is the natural evolution of Ithaki Weddings—an elevated wedding and event planning service for couples seeking something deeper than just a beautiful destination. Inspired by the authentic charm of the Ionian Islands, the company offers weddings, elopements, and vow renewals year-round, designing ceremonies rooted in simplicity, intention, and the natural elegance of the landscape.

Founded by British destination wedding planner Sue White, who is permanently based in Ithaca, SW Luxury Weddings is the result of three decades of deep connection with the Ionian environment. After relocating from the UK to Kefallonia, Sue formed a profound bond with the islands—falling in love not only with their beauty, but also with her husband, whose life and business are deeply rooted in Ithaca. Many of the couples she works with describe feeling the same magnetic pull—a sense of belonging, as if returning to a place that already feels like home.

With Ithaca as its base and events held across Ithaca, Kefallonia, and Zakynthos, SW Luxury Weddings offers a form of luxury that is understated, mindful, and never excessive. Every celebration is designed with cinematic elegance yet carries a deeply personal touch. No unnecessary extravagance, no stress—just meaningful moments, the right people, and the expertise to bring it all seamlessly together.

The philosophy behind SW Luxury Weddings is grounded in a transparent and human approach, with a strong emphasis on experience. The team supports each couple with professionalism, calm guidance, and clarity at every stage of the planning journey. Every wedding is treated with the care and respect it deserves—crafted with attention to detail and a deep connection to the unique story it tells.

This is not just a wedding service.
It is a return to what truly matters. And it begins here, in the Ionian.